Selected projects that reflect my design and product practice

Case studies shaped by product strategy and real-world execution—each tackling a different challenge, context, and solution.

All FinOps Enterprise Branding Product Consumer Fintech
IBM App Rebranding — visual identity and cloud logo system
Branding Enterprise
IBM Seller Incentives — Rebranding
2022 · Branding · App Icon Design
Visual identity refresh and app icon system for IBM's global seller incentives platform, aligning with Carbon Design System standards.
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Zenitsu — full-stack web app builder
Product Enterprise
Zenitsu
2022 · UI Design · UX Research · DevOps
UX strategy and UI design for a developer platform managing module deployment workflows across backend and frontend environments.
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IBM Seller Incentives — Field Management System login and dashboard
FinOps Enterprise Accessibility
IBM Seller Incentives — Cloud Migration
2020 · UI Design · UX Research · FinOps
Redesigned internal tools and migrated legacy interfaces for IBM's global sales incentive system, serving thousands of sellers worldwide.
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Headhunted — brand identity business cards on pink fabric
Product
Headhunted
2022 · UI Design
Mobile-first product design for a talent matching platform, focusing on clarity, speed, and candidate-centric job discovery flows.
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Datometry qInsight — data visualization dashboard and modals
Enterprise
Datometry qInsight
2019 · UX Research · UI Design
UX strategy and interface design for a data visualization platform, translating complex query analytics into actionable dashboards.
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Levi's Promotores — retail promoter tool for field teams
Consumer
Levi's
2019 · UX Research · UI Design
Responsive web and mobile design for Levi's retail promoter tool, streamlining field team workflows and incident reporting across stores.
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Digitt — credit card debt transfer mobile app
Fintech
Digitt
2018 · UX Research · UI Design
UX research and product design for a B2B fintech startup.
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Smarttie — brand identity, the way we look and feel
Branding
Smarttie
2018 · Branding
Brand identity and design system for a B2B SaaS startup.
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