Selected projects that reflect my design and product practice
Case studies shaped by product strategy and real-world execution—each tackling a different challenge, context, and solution.
IBM Seller Incentives — UX Modernization
3-year modernization of IBM’s global sales incentive platform: Northstar to Carbon migration, UX debt reduction, and NPS from −15 to +20 across 70,000+ users.
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Azenta Design System
Led discovery research and process for an enterprise LIMS design system — audits, accessibility testing, and Zeroheight documentation in a 4-month sprint.
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IBM Seller Incentives — Rebranding
Visual identity refresh and app icon system for IBM's global seller incentives platform, aligning with Carbon Design System standards.
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Zenitsu
UX strategy and UI design for a developer platform managing module deployment workflows across backend and frontend environments.
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Headhunted
Mobile-first product design for a talent matching platform, focusing on clarity, speed, and candidate-centric job discovery flows.
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Datometry qInsight
Led UX/UI for cloud data warehouse virtualization MVP — shipped product later acquired by Snowflake. Made complex infrastructure legible and safe to operate.
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Levi's
Responsive web and mobile design for Levi's retail promoter tool, streamlining field team workflows and incident reporting across stores.
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