Case study

Levi's

This case study presents the UX/UI design process for a mobile application created for Levi's promoters during a Design Sprint. The Design Sprint is a five-day exercise that involves a collaborative and rapid approach to problem-solving and prototyping.

Levi's
Results

About

This case study presents the UX/UI design process for a mobile application created for Levis' promoters during a Design Sprint. The Design Sprint is a five-day exercise that involves a collaborative and rapid approach to problem-solving and prototyping.

In this project, I participated as the UI Designer, collaborating with Smarttie, a development agency with which I occasionally work as a freelance designer. The mobile application aimed to enhance the productivity and effectiveness of Levis' promoters by providing them with a user-friendly and efficient tool. This case study highlights the key steps taken during the Design Sprint and the valuable insights gained from the experience.

objective

Goals

The main objective was to design a mobile application specifically for Levis' promoters to improve their productivity and enhance their interactions with customers. The goal was to create an intuitive and visually appealing user interface that aligns with Levis' brand guidelines while optimizing the promoter's workflow.

Process

Design Sprint


What's a design sprint?


1. Understand and Define:
 - Conducted research and gathered insights about Levis' promoter activities, pain points, and their interaction with customers.
- Defined the goals and objectives of the mobile application, identifying key features and functionalities to address the identified challenges.

Early wireframes and flow


2. Ideate:
 - Collaborated with the Design Sprint team to generate ideas and potential solutions to meet the objectives.
- Brainstormed and sketched different design concepts and interaction patterns, exploring various approaches.
User Persona created for Zenitsu project.

3. Prototype:
 - Created wireframes and low-fidelity prototypes based on the selected design concept.
- Collaborated with the team to refine the prototypes iteratively, incorporating feedback and suggestions.


We used Material design



4. Test:
 - Conducted usability testing sessions with Levis' promoters to evaluate the prototype's effectiveness and gather user feedback.
- Iteratively refined the design based on user insights and recommendations, ensuring a seamless user experience.










5. Design and Implementation:
 - Developed high-fidelity UI designs, incorporating Levis' brand guidelines and visual identity.
- Collaborated closely with the development team at Smarttie to ensure a smooth implementation of the UI designs.
Final Remarks

Results


The UX/UI design process during the Design Sprint resulted in a mobile application that empowered Levis' promoters with a user-friendly and efficient tool. The application streamlined their workflow, allowing them to enhance their interactions with customers and improve productivity. The visually appealing and intuitive user interface reflected Levis' brand identity, ensuring a cohesive and engaging experience for both promoters and customers.

All Screens


Key Learnings:

  • Through this project, I gained valuable experience in collaborating with a diverse team during a Design Sprint, fostering a collaborative and creative environment.

  • The Design Sprint framework allowed for rapid ideation, prototyping, and iteration, enabling quick validation of design concepts and obtaining valuable user insights.

  • Working closely with the development team at Smarttie enhanced my understanding of the implementation process and the importance of effective collaboration between designers and developers.

    • The mobile application designed for Levis' promoters during the Design Sprint demonstrated the power of user-centric design thinking and collaboration. By applying the principles of UX/UI design, we were able to create a valuable tool that improved the efficiency and effectiveness of Levis' promoters. This project allowed me to further develop my skills as a UI Designer and provided me with insights and experiences that I can apply to future projects. I am grateful to have had the opportunity to work on this project with Smarttie and contribute to the success of Levis' promoter mobile application.