Case study

IBM Seller Incentives App Icon

During my time at IBM, I designed the official application icon for IBM Seller Incentives, showcasing the branding process for a purposeful and functional internal web app used globally by IBM Sellers for quota calculations, sales tracking, and more.

IBM Seller Incentives
overview

About

During my tenure at IBM, I had the exciting opportunity to design the official application icon for IBM Seller Incentives.
This case study showcases the branding process involved in creating an icon that represents the purpose and functionality of the internal web application, which is utilized by IBM Sellers worldwide to calculate quotas, track sales, and more.

Objective

Goals


The primary objective of this project was to design a distinctive and visually appealing application icon that aligns with IBM's brand guidelines while effectively communicating the purpose of IBM Seller Incentives to its target users - IBM Sellers.

Development

Process


Research and Understanding

  • Conducted extensive research on IBM's brand guidelines and existing application icons within the company's portfolio.
    • Developed a clear understanding of IBM Seller Incentives' functionality and target audience.

Read IBM App Icons Guidelines

Concept Development

  • Brainstormed various icon concepts, considering visual representations related to sales, quotas, and calculations.
  • Explored design elements that could symbolize the application's purpose and align with IBM's branding.

Iterative Design Process

  • Created initial sketches and digital drafts to explore different visual directions.
  • Iterated on the designs based on feedback from stakeholders, ensuring the icon effectively represented the application's functionality.


Some variations I made based on App Icon Guidelines and Sales Incentives Systems feeling

Brand Consistency

  • Aligned the icon design with IBM's brand guidelines, incorporating IBM's signature blue color and maintaining visual consistency with other IBM application icons.>
  • Ensured the icon remained recognizable and distinctive, even when displayed at small sizes.

Finalization and Approval:

  • Presented the final icon design to IBM stakeholders, showcasing its representation of IBM Seller Incentives' purpose and functionality.
  • Made necessary revisions based on feedback, aiming to achieve an IBM-approved design.

ISI USAGE

Final Remarks

Conclusion


The finalized IBM Seller Incentives app icon represents a culmination of the branding process, effectively communicating the purpose of the internal web application to IBM Sellers worldwide. The icon design showcases visual elements related to sales, quotas, and calculations while adhering to IBM's brand guidelines, ensuring brand consistency and recognition.

ISI



Designing the official app icon for IBM Seller Incentives was an exciting opportunity that allowed for the application of branding principles and creativity. Through research, iterative design, and adherence to IBM's brand guidelines, the icon successfully represents the purpose and functionality of IBM Seller Incentives. The icon contributes to the overall branding of the application, enhancing user recognition and engagement among IBM Sellers worldwide.