Case study
Headhunted
I designed the frontend/UI for the Headhunted website, a non-profit supporting education and aid for children, single mothers, and individuals in need. Our goal was to create an appealing, intuitive website in line with the UN's SDGs, fostering community awareness and engagement.
Overview
About
This case study showcases the branding and website design process for Headhunted, a web platform
that facilitates connections between recruiters and tech talent, providing them with better
opportunities. The project involved collaboration with Smarttie, a development agency, where I
contributed as a freelance designer.
Objective
Goals
The primary objective was to create a strong brand identity and a visually engaging website
that effectively communicates Headhunted's value proposition to both recruiters and tech
professionals. The goal was to establish Headhunted as a trusted platform for talent acquisition
in the tech industry.
Development
Process
Research and Discovery
- Conducted market research to understand the target audience, industry trends, and competitor landscape. Collaborated with stakeholders to redefine the brand's positioning, leading to the decision to rebrand from Talentto to Headhunted, which better reflected the platform's purpose and audience.
Brand Identity Development
- Explored various design concepts, including logo variations, typography, color schemes, and visual elements that resonated with the tech industry and conveyed professionalism and innovation.
- Iteratively refined the brand identity, ensuring its consistency across different touchpoints and aligning it with Headhunted's core values.
Website Design
- Collaborated closely with Smarttie's development team to understand the technical requirements and limitations of the website.
- Developed user personas and user journeys to inform the website's structure, content, and user experience.
- Designed wireframes and interactive prototypes to visualize the website's layout, functionality, and navigation.
Visual Design and UI Elements
- Created a visually appealing design by integrating the finalized brand identity into the website's UI elements, such as buttons, forms, and icons.
- Ensured a seamless and intuitive user experience through the use of consistent design patterns and clear information hierarchy.
Collaboration with Smarttie
- Worked closely with Smarttie's development team to ensure smooth communication and collaboration throughout the project.
- Provided design assets and specifications to facilitate the implementation of the website.
Final Remarks
Conclusion
The rebranding and website design efforts resulted in a strong and visually appealing brand identity for Headhunted, effectively communicating its purpose and value proposition to both recruiters and tech talent. The website provides an intuitive and user-friendly experience, enabling users to connect and access better opportunities in the tech industry.
Through collaboration with Smarttie and a strategic approach to branding and website design, Headhunted successfully established itself as a reputable platform for talent acquisition in the tech industry. The cohesive brand identity and visually engaging website contribute to the platform's credibility and user engagement. The project's outcome demonstrates the importance of collaboration, market research, and user-centric design in creating a compelling brand experience.