Case study

Digitt Digital Signature process

This case study explores the UX/UI design process for Digitt, a web platform helping users reduce credit card debt through lower interest rates.
The project started in 2018 with the initial MVP and digital processes online. Since then, the startup has grown steadily.

Digitt
overview

About

This case study focuses on the UX/UI design process for Digitt, a web platform that assists individuals in reducing their credit card debt by offering lower interest rates. The project began in 2018 when I designed the initial MVP and digital processes online. Since then, the startup has achieved stability and experienced significant growth.

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objective

Goals

The main objective was to create a user-friendly and intuitive web platform that simplifies the process of debt reduction for users. The goal was to provide a seamless experience from form submission to debt management, helping users efficiently navigate their financial journey.

Process

Design and implementation


Design Process


1. Research and User Understanding
  • Conducted extensive market research to gain insights into the credit card debt landscape, user pain points, and industry best practices.
  • Analyzed user feedback and data from the initial MVP to identify areas for improvement.


    • 2. User Flow and Information Architecture
  • Developed user flows and information architecture to ensure a logical and intuitive journey for users from the moment they enter the website to completing the necessary forms for debt consolidation.
  • Defined key steps, such as submitting financial information, reviewing personalized debt management options, and initiating the consolidation process.

    • 3. Wireframing and Prototyping
  • Created wireframes to visualize the layout, content hierarchy, and interactions of key screens and forms.
  • Built interactive prototypes to test and validate the user experience, gathering feedback from stakeholders and potential users.

    • 4. Visual Design
  • Developed a visual design language that aligns with Digitt's branding, conveying trustworthiness and financial security.
  • Designed UI elements, including forms, buttons, and data visualizations, to enhance usability and readability.
    • Signature Process

    Signature Process






    5. Iterative Improvement
  • Collaborated closely with the development team to ensure the seamless integration of the UX/UI design into the web platform.
  • Gathered user feedback through usability testing and incorporated iterative improvements to enhance the overall user experience.








    • Former Digitt Homepage



    5. Design and Implementation:
     - Developed high-fidelity UI designs, incorporating Levis' brand guidelines and visual identity.
    - Collaborated closely with the development team at Smarttie to ensure a smooth implementation of the UI designs.
    Final Remarks

    Results


    The UX/UI design efforts for Digitt resulted in a streamlined web platform that effectively assists users in eliminating credit card debt. The intuitive user flow, clear information architecture, and visually appealing design contribute to an enhanced user experience. The web platform has helped Digitt achieve stability and continues to experience growth, with positive user engagement and successful debt consolidation outcomes.

    Former Digitt Homepage

    Through a user-centric design approach and continuous iteration, the UX/UI design for Digitt has contributed to its success as a reliable and user-friendly platform for credit card debt reduction. The collaborative effort between design and development teams has resulted in a seamless and visually engaging user experience. As Digitt continues to grow, the focus on user needs and feedback will be crucial to maintaining a high level of satisfaction and achieving the company's mission of helping individuals eliminate credit card debt with lower interest rates.